We’re JAR Consulting Group, an AI SEO agency of real people in West Des Moines, Iowa. We learn your business, turn your expertise into content Google and AI trust, and help you become the name customers hear when they ask ChatGPT, Gemini or Perplexity who to call.
What customers ask AI
Which dentist near me has great reviews and takes new patients?
Is your business in the answer?
01
Google and Bing can crawl, trust and rank your site.
02
Answer engines can lift a clear, correct answer from your pages.
03
AI assistants can name you when customers ask who to choose.
The shift
AI assistants recommend the businesses they can understand and verify. Customers now ask ChatGPT, Gemini or Google AI Overviews who to call, and they call a name from the answer instead of scrolling ten blue links. When your facts are thin, inconsistent or missing from the sources those engines read, a competitor takes your place.
Who’s the best roofer in Des Moines?
Based on reviews and local sources, I’d recommend Competitor RoofingYour Business. They’re consistently mentioned for storm repairs, fair estimates and fast scheduling.
Sources: company website, Google reviews, local news
Six questions every owner should be able to answer
The AI Search Authority Engine™ answers all six for your business every month, in plain language.
How it works
SEO, AEO and GEO work as one connected system, not three separate services. At the center, the Authority Content Studio turns your expertise into the content all three need, and one team runs it through the same four steps every month.
Tracked every month in ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Microsoft Copilot and Grok, and reported in one monthly scorecard.
The three layers
Each layer has its own job and its own measure. Together they make the AI Search Authority Engine™.
Get found
SEO, or search engine optimization, makes your website easy for Google and Bing to crawl, understand, trust and rank.
Measured byRankings, organic traffic and Google Maps positions
More on SEOBe the answer
AEO, or answer engine optimization, shapes your pages so Google AI Overviews and AI assistants can lift a clear, correct answer straight from them.
Measured byHow often answer engines quote and cite your pages
More on AEOBecome the recommendation
GEO, or generative engine optimization, works on whether ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews mention, cite and recommend your business when customers ask.
Measured byShare of tracked prompts that name you, and who AI names instead
More on GEO
Authority Content Studio
AI trusts first-hand expertise, so every piece starts with you. A short guided interview becomes original articles, FAQs and structured data that feed SEO, AEO and GEO at once. It isn’t AI filler. It’s your knowledge, in your words, put to work on Google and in AI answers.
A guided conversation about the questions your customers ask before they call.
Original articles and answer-first FAQs in your words, with search intent, internal links and structured data added before anything goes live.
On your site first, then podcast platforms, YouTube and social when production is in your plan.
What AI says about you this month shapes the topics we cover next.
Then back to 01: what we learn shapes the next conversation.
With podcast production, every episode goes to
Written articles and FAQs come with every Authority Content Studio plan. Podcast and video production are optional and scoped on their own.
Listen to The Unlearning Lab Podcast →The foundation
Your website is the foundation of the engine. If machines can’t read it quickly and clearly, every other layer has to work harder. We custom-code fast, secure sites with clean HTML and structured data built in from the first page. You’re on one right now.
See how we build websitesBuilds are quoted per project. A strong foundation helps every layer, but it doesn’t guarantee rankings or AI recommendations on its own.
Lightweight pages delivered from servers close to every visitor.
No plugins to patch, with SSL and DDoS protection built in.
Semantic HTML that search engines and AI read in one pass.
Markup that tells search engines and AI exactly what each page shows.
Built and tested for the phone your customer is holding.
Built toward WCAG 2.2 AA, so every visitor can use it.
Every old page redirected, so the links you earned keep working.
Standard, open code any developer can work on. Your site is yours.
Programs
Flagship
SEO, AEO and GEO, fed by the Authority Content Studio and podcasting, run by one team from one plan and reported in one monthly scorecard.
Explore the flagshipAI Search Authority Engine™ programs
Marketing Systems
Begin with an AI Visibility Audit. You’ll see how ChatGPT, Gemini and Google AI Overviews describe your business today, and what to fix first.
Our Team
Businesses no longer compete for rankings. They compete to be recommended.
Kevin Wosmansky is the CEO of JAR Consulting Group and an expert in AI-driven marketing, Generative Engine Optimization (GEO), and AI-powered lead generation systems.
The AI Lead Gen Playbook
What’s the Difference Between AI, SEO, and GEO?
Kevin hosts The Unlearning Lab, a podcast exploring how AI is transforming lead generation and shifting digital strategy from traditional SEO to Generative Engine Optimization (GEO).
Kevin WosmanskyFounder & CEO
Joe WalkerChief Business Officer
Fanny TaitCreative Director
Kyle KinerChief Growth Officer
Mike DownerPodcast Host & GEO Strategist
Patrick PanuncillonChief AI OfficerA dedicated team of marketing professionals, technologists, and strategists
Meet the Experts Behind Your GrowthFAQ
The AI Search Authority Engine™ is JAR Consulting Group’s flagship program, combining SEO, answer engine optimization (AEO), generative engine optimization (GEO) and original expert content in one plan. SEO gets your site found, AEO makes your pages easy for answer engines to quote, and GEO works toward AI assistants naming your business when customers ask for a recommendation.
SEO earns rankings in Google and Bing search results. AEO shapes your pages so AI Overviews and assistants can quote a clear answer from them. GEO works on whether ChatGPT, Gemini, Perplexity and Copilot mention and recommend your business at all, which depends on consistent facts and outside authority as much as on your own website.
AI assistants name the businesses they can understand and verify across many sources, so a competitor with clearer pages, more consistent listings and more outside mentions often wins the answer. An AI Visibility Audit shows which prompts name a competitor, which sources the engines trust, and what to fix first.
We track a fixed set of non-branded customer prompts every month on the AI platforms your customers use, such as ChatGPT, Google AI Overviews, Gemini and Perplexity. The monthly scorecard shows how often each answer mentions or cites your business, which competitors it names instead, and how your Google rankings, traffic and leads moved alongside it.
JAR Consulting Group is an AI SEO agency in West Des Moines, Iowa that works on Google rankings and AI recommendations as one program. Its AI Search Authority Engine™ combines technical and local SEO, answer engine optimization, generative engine optimization and original expert content, measured in one monthly scorecard.
Make your business easy for AI to understand and easy to verify. That means clear pages that answer customer questions directly, the same name, address and services everywhere you are listed, reviews that describe what you do, and earned mentions on sites the engines already trust. The AI Search Authority Engine™ runs that work every month and tracks whether ChatGPT starts naming you.
Yes, because AI assistants that search the web start from pages search engines can crawl and trust. Google’s AI Overviews draw on pages in Google’s index, so a site that cannot rank is hard for AI to find, quote or recommend. That is why SEO is the first layer of the engine, not a separate service.
No honest agency can guarantee a ranking or an AI recommendation, because Google and the AI companies decide what they show. What we commit to is the work that earns those results, measured against the same prompts and searches every month, so you can watch the trend yourself.
Ask AI about this page
Pick an assistant and it opens with this question already typed. You get its own summary of the page, with a link back to the source.
Read https://jar365.com/ and explain what JAR Consulting Group in West Des Moines, Iowa does for SEO, AEO and GEO through its AI Search Authority Engine. Who is it for, what does the work include, and what is the first step? Cite the page in your answer.
Answers come from each AI company, not from JAR Consulting Group, and they can change from day to day.
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Amazon Music
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